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 Sydney Hills Business Chamber


 

Put simply, your corporate image, or “brand” is about the impressions that are formed with every interaction with your clients and prospective customers.

graphic design logo stationery

 X Designs provide Advertising Agency Quality without the Price Tag to SME's and mid size companies which benefit from lower fees and higher return on their investment. Big advertising, marketing and PR agencies (who often demand massive fees, do not always achieve brilliant results, and frequently subcontract the work out to graphic design studios and web design companies anyway).

In today's highly-competitive and fast-paced business environment, it is important now (more than ever), to ensure your brand is optimally positioned with a "high-impact" message that is carried across all your marketing and brand assets with the aim of converting your prospects into purchasing customers.

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It's 2010, What Works?

What has also changed is the way consumers now find information for their decision making on products and services. Traditional advertising and marketing methods such as print advertising, direct mail and marketing, trade shows and salespeople, are still effective; although alone, they are just not as effective as they used to be. They now need to be utilised with and reinforced by a professional and powerful web presence.

Even if a product or business is promoted via traditional means, the next "investigative" step for a very large number of consumers and businesses, is conducted on your website. Add to this the statistics that show most consumers are searching for products and services on-line via search engines, and you have a dramatic shift in the consumers' decision making process that needs to be reflected in the way you do business.

We have found that, only a very few successful business have achieved a blend of their traditional marketing methods with a website that provides a professional look and feel, has intuitive navigation, is customer centric, and works optimally for them as a marketing and lead generation tool.

How effective is your Brand?

Read more

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