Turn Your Website Into A Lead Machine
Helping service businesses generate qualified leads using websites, Google Ads and automation.
Lead Generation for
Service Businesses
Your website should do more than look good.
A high-converting website, Google Ads campaigns that reach ready-to-buy searchers, and marketing automation that follows up on every enquiry.
It should attract the right visitors, convert them into leads, and turn those leads into booked appointments.
With more than 25 years of experience, XDesigns helps service businesses build marketing systems designed to generate consistent enquiries.
SERVICES
Build Your Brand
A full-service agency helping Sydney and Brisbane businesses build stronger brands and generate more enquiries.
Branding
Brand strategy, logo design and graphic design that give your business a clear, consistent identity across print, digital and everywhere your customers find you.
Websites
Custom website design built to attract the right clients and generate enquiries, backed by website maintenance and security that keep your site fast, protected and performing.
Marketing
Digital marketing that brings in qualified leads, including SEO, Google Ads, marketing automation and an ongoing marketing strategy to keep your growth on track.
How Our Lead Generation System Works
A clear system designed to help service businesses generate qualified leads and booked appointments online.
01
High-Converting Website Design
02
Google Ads Lead Generation
Google Ads campaigns that bring the right prospects to your business.
03
Marketing Automation and Appointment Booking
04
Conversion Rate Optimisation and Reporting
Free Resources to Improve Your Marketing
Answer 12 quick questions and get an instant score on your website’s SEO and AI readiness.
- See your AI Readiness Score
- Find out what's costing you leads
- Get your top fixes instantly
- Gain Substantial Cost Savings
- Boost Business Growth
- Maximise Efficiency
We will review your website and highlight opportunities to improve performance, user experience, and lead generation.
PORTFOLIO : CASE STUDIES
Real Results for Our Clients
Websites and marketing systems designed to generate leads and enquiries.
Testimonials
What our clients say about us...
Thank you so much Wendy and team for all your hard work transforming our website!
We’re absolutely thrilled with the results. The new design looks fantastic and functions beautifully. It’s been a real pleasure working with you, and we truly appreciate the time, care, and creativity you put into every detail.
Anthony Oddo
Best Life Agency
I’m absolutely thrilled with the new website for Mathews Tax Lawyers that was developed and designed by the team at XDesigns Advertising.
From start to finish the team delivered so much more than I expected: They listened carefully to my vision and business needs and translated them into an amazing, modern, professional, and highly functional site. Communication was clear and prompt – every question I had (and there were lots) was answered, and I never felt in the dark. The site looks great, is fast, easy to navigate, mobile-friendly, and sets a professional tone that aligns perfectly with our tax law expertise. Most of all, the site clearly sets out what we do and who we do it for.
Mark Mathews
Mathews Tax Lawyers Pty Ltd
We recently started the process to have Wendy and the team build our new website.
The process has been nothing short of exceptional. The whole team are thoughtful, helpful and have made the process somewhat enjoyable and to be honest, nothing short of exciting.
Receiving their emails with design ideas, thoughts or questions has been really refreshing and I look forward to working with the team in the future.
Thank you for making this process a simple and really enjoyable one.
Cavell Cooper
Wombat Real Estate
Working with Wendy and the XDesigns Advertising team has been a game-changer for our marketing efforts. Their outsourced marketing services have exceeded our expectations, we now have a marketing strategy, branding and marketing collateral that is consistent with our brand guidelines, as well as regular campaigns going out on social media to our prospects and our existing clients. XDesigns Advertising commitment to understanding our needs and aligning their agency services accordingly has been exceptional.
I highly recommend XDesigns Advertising to anyone seeking to establish a marketing strategy and increase their social media presence.
Darryl McAllister
CEO Netcare Technology
XDesigns Advertising have helped King Wheels Australia remain and maintain industry leading innovation and style with a professional compliment of Marketing Point-of-Sale material backed up with online campaigns. I have had the pleasure of personally dealing with both Wendy and Xabier and have found their professionalism, efficiency and communication second to none.
Since we at King Wheels Australia have worked with XDesigns we have enjoyed substantial growth as a direct result from work produced by the team at XDesigns. I would highly recommend XDesigns Advertising services and team.
Mick Fenech
King Wheels Australia
Why Businesses Choose XDesigns
Since 2000, we’ve helped businesses build stronger brands, better websites,
and marketing that delivers results.
High-Converting Websites
Lead Generation Focus
Marketing Systems That Scale
FAQs
Frequently Asked Questions
What is a lead generation system for service businesses?
A lead generation system is a set of marketing parts that work together to turn someone’s search into a booked appointment. It usually means three things: a website built to capture enquiries, paid search campaigns that reach people already looking, and automated follow up that replies before the lead goes cold.
The parts matter less than the connection between them. Most of the Brisbane and Sydney businesses we meet already have one or two of the three, which is why their enquiries arrive in bursts rather than steadily.
How long does it take to see results from lead generation?
Google Ads can bring in enquiries within the first few weeks of launching, because you are paying to appear in front of people who are already searching. SEO and content usually take three to six months before they contribute much.
That gap is why we tend to start service businesses on paid search while the organic work builds underneath it. Your timeframe will shift with your industry and how crowded your market is. A trade business in regional Queensland will move faster than a law firm competing across Sydney.
What industries do you provide lead generation for?
We work with service businesses that rely on a steady flow of enquiries. That covers trades and home services, contractors, consultants, professional and financial services, healthcare and allied health, and local service providers across Brisbane and Sydney.
Our client work includes tax law, real estate, IT services and automotive.
We are not the right fit for everyone. If you sell a product off a shelf rather than a service people enquire about, you will do better with an agency that specialises in retail.
What makes a website high converting?
A high converting website is built around one clear action, whether that is enquire, book or call, with everything on the page pointing towards it. Clear messaging, an obvious next step, fast loading and a layout that works properly on a phone will do more for your conversion rate than visual polish ever will.
Most of the sites we are asked to fix have the same three faults. There is no obvious next step, the contact form is too long for anyone to finish, and the copy is written for the business owner rather than the buyer.
What is a lead generation website?
A lead generation website is built to turn visitors into enquiries rather than simply describe what you do. Every page has a job and a next step, the forms are short enough that people actually finish them, and the content answers the questions a buyer has before they pick up the phone.
The practical difference from a brochure site is measurement. A lead generation website tracks which page, which campaign and which keyword produced each enquiry, so you can put more money behind whatever is working.
Do you redesign existing websites or only build new ones?
We do both. A redesign makes sense when your structure and content are sound but the site looks dated or is not converting. A full rebuild makes sense when the platform, the structure and the content all need to change anyway.
The honest test is whether your current pages are earning anything. If they are, we keep and improve them so you do not lose the rankings you have built. If the site has never produced an enquiry, starting again is usually cheaper than patching it.
Do you provide ongoing website maintenance?
Yes. We run monthly WordPress maintenance across three plans called Essential, Premium and Enterprise. They cover core, theme and plugin updates, offsite backups, security monitoring and 24/7 uptime monitoring, and there is no lock in contract on any of them.
Premium and Enterprise include monthly content change hours, so small edits do not need a separate quote every time. Maintenance matters more than most owners expect. An unpatched WordPress install is the most common reason a small business website drops offline, and you usually find out when the enquiries stop.
What is the difference between branding and a logo?
A logo is one asset. Your brand is the position you hold in a buyer’s mind before they ever contact you. Branding work decides what you stand for, who you are for and how you sound, and the logo, colours and typography are what make that decision recognisable.
Most businesses who come to us for a logo actually have a positioning problem. A new logo sitting on top of unchanged positioning looks different and sells the same.
What is included in a branding project?
A branding project covers positioning and messaging, the visual identity (logo, colour palette and typography), and a set of brand guidelines your team and your suppliers can actually follow. Depending on scope it can also include naming, brand architecture if you run sub brands, and rolling the new identity out across your website, signage and print.
This is where XDesigns started. We opened as a graphic design studio in 2000, and the lead generation side of the business grew out of the design work rather than the other way around.
When should a business rebrand?
The usual triggers are a change in what you sell, a change in who you sell it to, a merger or acquisition, or a brand that no longer matches the quality of your work. Looking a bit dated, on its own, is rarely reason enough.
Two other signals are worth taking seriously. One is being mistaken for a competitor on a regular basis. The other is realising that your own team describes the business differently to how your website does.
How does Google Ads help generate leads?
Google Ads puts your business in front of someone at the exact moment they search for what you sell, and you only pay when they click. That immediacy is why it brings in enquiries faster than any other channel.
The campaign is rarely where accounts break, though. Most of the Google Ads accounts we take over are broken after the click. The landing page does not match what was searched, conversions are not tracked properly, and nobody follows up fast enough to win the job.
What is marketing automation and does my business need it?
Marketing automation is the system that answers an enquiry without anyone having to remember to. Automated emails, SMS replies and CRM workflows acknowledge the lead straight away, follow up on a schedule, and drop booked appointments into your calendar.
It matters because speed decides who gets the job. A lead that sits in an inbox overnight usually goes to whichever business rang back first.
Do you offer SEO as well as paid advertising?
Yes, and we run them together rather than treating them as alternatives. Paid search brings enquiries in now. SEO lowers what you pay for them later.
Search itself has changed too. Plenty of prospects now ask ChatGPT or read Google’s AI answer instead of scrolling a results page, so we optimise for both. That means structured content a search engine can rank and an answer engine can quote.
Can you manage our marketing instead of us hiring in house?
Yes, and it is what most of our retainer clients do. An outsourced marketing team gives you a strategist, a designer, a copywriter, a developer and a media buyer for less than the cost of one senior in house hire, with no superannuation, payroll tax, annual leave or software licences to carry.
We have been running that function for Australian businesses since 2000, from our offices at Norwest in Sydney’s Hills District and in the Brisbane CBD.
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