Category: Digital Marketing

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XDA-Blog76_website-conversion-rate-optimisation
Website Conversion Rate Optimisation for Service Businesses

Website conversion rate optimisation has a reputation for being fiddly work involving

XDA-Blog75_building-a-lead-automation-system
Building a Lead Automation System From Enquiry to Booking

A customer asks for a quote on Monday. Someone from the office

XDA-Blog74_automated-lead-follow-up
Automated Lead Follow Up: Why Speed Decides Who Wins the Job

A customer sends an enquiry to three electricians before heading off to

XDA-Blog72_google-ads-cost-per-lead
Google Ads Cost Per Lead: What One Really Costs an Australian Service Business

Ask a few Australian business owners what they pay for a Google

XDA-Blog70_has-your-business-outgrown-its-brand
Has Your Business Outgrown Its Brand?

A recent Telstra study reported that more than half of Australian small

XDA-Blog69_turning-client-work-into-case-studies
Turning Client Work Into Case Studies That Win New Business

Every business has done work it is proud of. Very few can

XDA-Blog68_how-to-build-a-review-generation-system
How to Build a Review Generation System That Runs Itself

Ask most business owners how they get reviews and you hear the

XDA-Blog67_why-your-emails-land-in-spam
Why Your Emails Land in Spam and How to Fix It

There is a particular frustration in sending a newsletter to three thousand

XDA-Blog66_website-accessibility
Website Accessibility: What Australian Businesses Need to Know

Most business owners first hear the word accessibility when a compliance warning

XDA-Blog65_is-your-website-ready-for-ai
Is Your Website Ready for AI? Take the Free 2-Minute Score Check

Most business owners don’t spend their lunch break admiring their own website.