Finding a great graphic designer can be a mission. While it can be tempting to accept the cheapest quote, you have to remember the old adage, “You get what you pay for.” However, that being said, how can you be sure you’re getting your money’s worth from your graphic designer.
A graphic designer worth their weight in gold should be:
1. Able to think outside the square.
A good graphic designer should be able to recommend ideas or avenues you may not have even contemplated. By sharing innovative opinions with you it demonstrates they actually engage their brain to think about what they’re doing rather than pumping the work out exactly to your specifications
2. Attitude-free
While it’s great that a graphic designer cares enough to point out if they think design is going to look hideous, there comes a time when it comes down to it, you’re paying the bills. You don’t want to have to engage in a full-scale argument over fonts.
3. Provide you with options
A great graphic designer will provide you with a number of concepts to select from and explore each option in a variety of colours.
4. Quick turnaround
Obviously you can’t expect great design concepts overnight, but you also don’t want to be waiting for a month or more. Be sure to check when you can expect to get your designs back before signing any contracts.
5. Creative
Designs should be unique to your company, not just plagiarized from another business
Run your current graphic designer past this five-point checklist and if they don’t meet the standards, you’re not getting your money worth. For a graphic design studio that prides themselves on meeting every criteria of this list, contact XDesigns Advertising and find out how they can transform your business branding.
