Did you know the average person receives approximately 147 emails a day? It’s little wonder why so many emails go unread. So how do you make sure your email catches your clients’ attention amongst the hundreds of other digital communications arriving in their inbox?
It’s all about the subject line. Let’s look at some examples you can use next time you are doing a mass marketing mail out.
1. Free $20 credit for the first 1000 customers
People love free stuff and its almost guaranteed to make sure your email is opened providing the offer is enticing enough. Be sure to make sure your offer is genuine, there’s nothing more annoying than making your subscriber feel like they’ve been tricked.
2. Your VIP invitation for a red carpet event
Make your subscribers feel special by inviting them to an event. It could be a movie premiere or a free seminar.
3. The Photos we hoped you’d never see
Alluring vague subject lines that infer your readers are getting to view something not meant for their eyes will arouse their curiosity.
4. Congratulations, you are a movie mogul
Flattery will get you everywhere. The above is an example of what Hoyts cinemas use to flatter their Rewards program members. People love to hear compliments, so if you appeal to their ego, there’s a good chance they’ll read your email.
5. Would you like to lose 20 kilos in time for summer?
Asking questions directed at your target audience will entice them to open your emails.
Make sure when you are writing your email subject lines you are not misleading clients. For example, you’re going to get inundated with unsubscribes if you your email subject reads “Would you like to lose 20 kilos in time for summer” and the content is about attending a seminar on property investment.
If you need help with your email marketing, whether it’s writing subject lines, content for mass mail outs or even setting up CRM software, give the team at XDesigns Advertising a call. We’ll help steer you in the right direction.
