Rebranding your business can be a big undertaking as there’s more to a brand than simply refreshing your logo or revamping website copy.
A rebrand requires you to evaluate your company’s positioning, the mission, the clear messages you want the public take away from your marketing collateral, as well as an overhaul of your stationary, signage, business premises, advertising, social network strategies, right down to how your logo looks.
As marketing professionals, we’re often asked the question “Do you think we need to rebrand?”
If you can answer yes to at least one of these reasons, it may be time to book yourself an appointment with the XDesigns team for a complimentary brand session.
Your business has never had a professional brand makeover
Often business owners who start out working from home and suddenly find their overnight their company has blossomed bigger than they could ever imagined have never sat down with marketing professionals to develop a consistent brand strategy. They may have a template website with free website hosting and logos designed by friends.
Your branding is dated
If your logo was designed back in the days when before the invention of MTV and when wearing rainbow leg warmers were still in fashion, it’s time to help your company transform into the 21st century.
Your current brand has adverse connotations associated with it
Perhaps your business has been dragged through the courts, associated with people who have ruined its reputation or received bad press from leaving behind a large carbon footprint; a fresh brand overhaul may help disentangle your company from any previous bad publicity.
In 1991 Kentucky Fried Chicken underwent a rebrand and changed its name to KFC. Their reasoning was to disassociate themselves from the negative connotations of serving fried food, given the public’s new focus on eating healthier.
You’re branching into different products, services or regions
