Once upon a time letter boxing flyers, a series of radio commercials or a late night advertising promotion on TV would have been considered more than ample for an effective advertising campaign. These days to reach the throngs and guarantee your promotion is a huge success, you need to use an eclectic mix of mediums.
You don’t have to be a rocket scientist to know what influential resource advertising on television can be, but what many people fail to realise is the power of print. Combined with a well-designed and easy to navigate website, a catchy print advertisement can assure your campaign is a huge success.
Before you splash out and place a print ad in the local paper there are a few things you should be aware of to get the most out of your print advertising.
Use Memorable Keywords
Apart from including your web address, you need to use memorable keywords. Readers won’t remember the web address, but they will recall other items such as the product, company name or slogan and turn to a search engine to locate your site.
Use your Print ad as a Teaser
As print ads are static, it’s hard to give readers a complete overview of your product. This is where you website comes in handy. Use your print ad to attract people to your website where you can show off everything your product or service is capable of.
Utilise Your Website
Not everything about your product or service is able to able to be included in a print ad. Incorporate the important aspects in print, anything else (For example; tech specifications, 3D photo tours, photo galleries and in-depth customer testimonies) can be included on your webpage to aid the buyer in making a decision to buy your product.
Never Underestimate the Power of Print.
If you’re not using print ads to reach your target audience, you are losing out on potential online traffic and income. Sticking to one medium can isolate prospective customers. It’s important to get the right fusion of print and website advertising.
Engage a professional.
It can be a daunting decision when it comes to spending money on advertising, but it’s worth engaging a specialist graphic designer. Whether it’s designing a website, flyer or press advertisement, a little extra cost is worth it, if it gives you the edge over your competitors.
