The way people search is changing, and quickly. While traditional typed queries still matter, more Australians are using voice assistants for quick, hands-free answers. With over 6 million smart speakers in use across the country and nearly every smartphone equipped with Siri or Google Assistant, voice search is changing how users interact with brands.

Voice searches are longer, more conversational, and more immediate. This requires a new content strategy that goes beyond keyword density and instead focuses on natural language, intent, and answer accuracy.

The Rise of Voice Search – By the Numbers

  • 58% of consumers use voice search to find local business information (BrightLocal)
  • 70% of voice queries are made using natural language, not keywords
  • 72% of smart speaker owners use their devices daily

Voice search is no longer a trend—it’s a dominant behaviour.

How Voice Search Differs from Traditional SEO

Element Typed Search Voice Search
Query Format “coffee shop Melbourne” “Where’s the best coffee near me right now?”
Keyword Style Short-tail, keyword-based Long-tail, conversational
Device Context Desktop or mobile Mobile or smart speaker
Search Results List of links One clear, spoken answer

Understanding this shift is critical if your business wants to capture the top (and often only) spoken result.

6 Voice Search Optimisation Strategies You Need in 2025

1. Focus on Natural Language Phrasing

People speak differently than they type. Instead of writing content like:

“Top-rated electrician Sydney”

Use:

“Who is the best-rated electrician in Sydney’s Inner West?”

Use full sentences and FAQs that reflect how your audience talks, not how they search on a keyboard.

2. Use Conversational FAQs

FAQs are your voice search goldmine. Structure pages with questions like:

  • "What’s the difference between ducted and split air conditioning?"
  • "How much does it cost to tile a bathroom in Australia?"

3. Prioritise Featured Snippet Formatting

To be voice-ready, aim for Google’s “position zero.” Structure content with:

  • Summary-style paragraphs under 50 words
  • Numbered lists
  • Tables
  • Clear subheadings

These elements are most likely to be read aloud by virtual assistants.

4. Strengthen Local SEO with Voice Optimisation

Voice search and local go hand-in-hand. Make sure your business:

  • Uses location schema (LocalBusiness)
  • Includes city/suburb references
  • Has consistent NAP (Name, Address, Phone) data across the web
  • Lists opening hours and directions in plain language

5. Structure Data for Machines

Search engines need help understanding your site. Use:

  • FAQ Page markup
  • How To markup
  • Product and Local Business schemas

These schemas help search engines deliver your answer directly—not just your website.

6. Test and Adapt Continuously

Use tools like:

  • Google Search Console – to see which voice queries drive traffic
  • SEMrush’s Voice Search Tracker
  • Schema Markup Validator

Track performance, tweak language, and refine based on what users are actually asking.

FAQs – Voice Search Optimisation

Q: What types of businesses benefit most from voice search?

Local services (plumbers, cafes, tradies), healthcare providers, and e-commerce retailers are top contenders.

Q: How often should I update my content for voice search?

Every 3–6 months, or sooner if there are local/seasonal updates.

Q: Is voice search only for B2C?

No. B2B users also ask questions via voice when multitasking or using mobile assistants.

Final Thoughts – Voice Is Now the Default

Voice search represents a shift not just in how we search—but in how we expect answers. If your content doesn’t respond like a real person would, you’ll miss your shot at visibility.

Be Voice-Search Ready with XDesigns

At XDesigns, we build content that doesn’t just rank—it speaks to your audience.
 ✅ Local voice optimisation
 ✅ Schema implementation
 ✅ AEO-powered copywriting

📞 Contact us to get started: https://xdesigns.com.au/contact-us/
 🌐 Learn more: https://xdesigns.com.au/