Marketing research has revealed that 98 per cent of first-time visitors to your website won’t engage your services or buy your products. You may be shocked by these statistics, but there is a marketing strategy you can try called retargeting.
Without getting too technical, think of a Hollywood blockbuster – usually an action or thriller – where the main character has had a tracking device inserted into their body without them even knowing. The tracking device in the case of retargeting is a code, often referred to as a pixel. So when a person visits your website, they automatically end up having their website movements traced and are exposed to advertisements for your business when triggered through selected searches and keywords, without them even knowing.
A good example of this is Facebook. You might have posted about eating too many donuts and needing to go on a diet, or visited a website on weight loss products and next minute, it’s like Facebook is a mind reader, and you’re seeing Weight Watchers and Jenny Craig ads pop up in your feed. This is called retargeting.
Visitors who are retargeted have already seen your name and are likely to be familiar with your products or services. It’s almost like brand exposure through subliminal messages. The idea is, the more times they see your brand, the more likely they are to remember it and associate it with your products, even if they have been trawling through your competitors websites.
While retargeting may get visitors returning to your website, it won’t necessarily convert those visitors to commit to a sale. You will need to use this strategy in conjunction with compelling content, an easy to navigate, mobile responsive website and some of the other innovative marketing strategies we’ve discussed in earlier blog posts.
To learn how retargeting could work for your company or to start the ball rolling, talk to the team at XDesigns Advertising. Our clients are located throughout Australia, Sydney, Castle Hill, Norwest, Parramatta, Ryde and Seven Hills.
