Wonder why your website is under performing after you’ve got to so much trouble to ensure you have excellent content marketing? It’s likely because your Search Engine Optimisation (SEO) is not up to scratch.

You might have an amazing website with great content, but what’s the point if no one can find you on the internet.

Don’t believe the rumours that SEO is now obsolete now Google has updated their algorithms.

So let’s take a look at the five ways SEO could be ruining the potential of your website.

Not using SEO at all

The biggest mistake you can make is to believe that with Google’s upgrades to new algorithms replaces SEO. Having your website optimised still counts and unless you incorporate SEO.

Trying to skimp on costs of SEO

Don’t use a friend that’s volunteered to optimise your site for free, or opt for just any company that promises you the cheapest deal. In life, you get what you pay for, so this is one area you don’t want to cut corners on. There’s no point having killer content if no one can find you on line.

Expecting SEO to generate results overnight

It takes time, you can’t expect to update your SEO practices and see the results in Google Analytics the very next day.

Believing SEO is magical

SEO is important, it’s not like waving a magic wand and suddenly there’s so much traffic trying to get to your website, it breaks the internet. All components of your website combine with SEO. If your site is not mobile responsive, doesn’t look professional or have great content, then SEO is not going to miraculously save your business.

Having a non-responsive website

Unless your website has been optimised for mobile devices, Google’s new algorithms means your site won’t show up in search results for smartphone and iPad.

If your website is underperforming or you’re not sure whether your SEO is up to scratch, contact the team with the know-how – Xdesigns Advertising. They will answer all your questions openly and honestly. Call them now on 1300 881 204 and ask for a website overview.