One of the most important components of reaching your target market audience online is finding ways to connect with your potential clients.
Here are 5 tried and tested ways to reach your target market online.
1. Get Social
Align yourself with social channels (Twitter, Facebook, LinkedIn, Instagram) that your prospective clients are already using. Actively encourage discussions by using questions and join conversations.
2. Get Advertising
If you’ve used a search engine or Facebook, no doubt you will have noticed the advertisements which appear at the top or side of the page, seem to relate to whatever you’ve mentioned on Facebook or typed into a search engine. Ad networks use platforms designed to target potential customers based on key words. For example: Update your Facebook status with “I’m so sick of renting” and you’re likely to see real estate ads in your area. This is a great way to connect with people who might be in need of your products or service.
3. Get Blogging
By regularly updating a blog which provides information on how-to or your thoughts on what’s happening within the industry, it will encourage prospects to seek you out. Become aware of the type of information your target audience will actively be searching for and make a point of answering these questions in an informative and interesting way.
4. Let others speak for you
Prospective clients are more likely to believe what others have to say about you rather than you tooting your own horn. Customer testimonials which highlight your difference from your competitors is one of the best ways to do this. Video testimonies are much more persuasive than written ones. Perhaps ask satisfied customers if they can recommend you on Facebook or commend you on LinkedIn.
5. Combined forces
Ever heard the saying if you can’t beat them – join them? Find businesses which complement the service or product you provide and combined forces. After all, two heads are better than one. Write guest blogs once a month, share posts or retweet their updates, you could even co-host an e-book or webinar. It’s a good way to get your name out there.
If you are still confused or need to move your business into the digital era, talk to XDesigns
Advertising contact us today.