Blog, blog and blog some moreSearch engines love new content that
Although attention-spans are shorter, longer blog posts are ranking better. Formatting and breaking the blog into readable sections with h4 title tags that summarise each paragraph can make it easier for the reader to digest. If you are struggling to extend your content without padding or waffling, try using Google’s “People also ask” box. This will give you more idea about the type of information people are searching for. Each time you click on a new question, more related questions get generated.
FAQ pagesOne of the most valuable and often overlooked pieces of content on your website is Frequently Asked Questions (also known as FAQs). These days people are time poor. They want answers without having to dig for them. Every day people ask search engines millions of questions. If your business provides informative answers to industry-related questions that are being asked, it is a useful way to cash in on search engine traffic, and perhaps get new clients
Use video contentNever under estimate the power of blogging. This is what helps you ranks for specific keywords and increases the amount of web users who visit your site. However, with a constant momentum of YouTube and Facebook live, video content certainly has an important place. YouTube has 1.5 billion users a month, which just goes to show you how much short video snippets are being consumed.
Building quality content can be time consuming, but as you can see it is exceptionally important to boosting your ranking and driving traffic to your website. If you are time-poor and need assistance crafting blog posts, FAQ pages or are not sure why your website is failing to rank, talk to us today.