How to evaluate the user experience on your website

On the completion of the design of your website and being published online, one might heave a sigh of relief. The job is done, you can sit back and concentrate on the next task at hand—wait, not so fast. Websites are in a state of constant flux; constantly updating content, looking for ways to improve performance, ensuring your users are having the ultimate customer experience.

Being able to evaluate your website involves asking yourself a series of questions about copy, readability, and functionality. Look at your website from the point of view as a prospective customer.


The first aspect of website you need to assess is the overall appearance.

  • Does the website looks professionally designed?
  • Is it pleasant to the eye?
  • Are the images taken by a professional or have you just provided your designer with point-and-shoot photos you snapped on your phone, without thinking about visual composition?
  • Do I scan the copy without stopping to read it properly?
  • Are the content details easy to find on the homepage or do I have to go searching for them?
  • Is the product or service I am selling obvious?
  • Does the website meet the company’s branding guidelines?
  • Are the correct logos used?
  • Is there a powerful, yet straightforward call to action?
  • How does the website look when viewed via different Internet browsers? E.g Safari, Chrome, FireFox
  • How does the website look when viewed with a smartphone?

Customer expectations When logging on to a website, as a user there are some functionality you simply expect to happen and if it doesn’t, it can be frustrating and result in a bounce to another website with a better user experience.

  •  Does the page load quickly or is it image-heavy and seem to download too slowly?
  • Do the social media links appear on the homepage and correctly hyperlinked to a social media page which is regularly updated?
  • Has the phone numbers throughout the website been turned into direct dial links for easy dialing? (This is especially important for mobile device users)
  • Does the subheaders and body text outlining the company’s services link through to internal pages within the website?
  • Does my website appear as being secure and trustworthy?
  • Are the contact details on the homepage?

Content experience

  • Content is exceptionally important to search engine rankings. It must be informative without keyword stuffing to avoid being penalised by Google. Ask yourself the following questions:
  • Is the content clear and concise, while providing enough words (minimum of 600 words) to be considered a legitimate source of information by Google?
  • Are the main keywords used in the first couple of sentences and in the title tags?
  • Is the website too text-heavy or too image heavy without enough explanatory content?
  • IS the blog regularly updated?
  • Does the website use a variety of media (e.g; Videos, audio, infographics?) and downloadable takeaways which aid SEO?
Keeping your content fresh and constantly evaluating your website experience positively impacts search engine results and improves the customer experience. If you feel like your website is lacking in any of the above fields, contact the proven professionals at XDesigns Advertising.