We’re going to cut straight to the chase, if you want new customers fast, you need Google Analytics. If you don’t know what Google Analytics is, just know it’s an essential means to make your marketing more effective and potentially increase the number of new customers.

What is Google Analytics?

Google Analytics allows you to monitor the number of people to your website, how they found your website, how long they spent visiting each page, which pages are the most popular and much more. Before you can start analysing the data, you’ll need to install it.

Taking the next step

This requires you to set up a Google Analytics account and copy and paste a tracking code into the back end of your website. If this sounds too hard already, then you can pick up the phone and contact the team at XDesigns. We can set up an account, install the tracking code and show you how to analyse the Google insights.

Set up a tracking code

Once your tracking code is set up, Google Analytics provides you with in-depth information on your web visitors’ behaviour. How much time are people spending on each page? After the arrival on the landing page where do they go from there? What part of the world are your visitors from? What pages never receive web traffic? How many visitors are returning customers and what is the percentage of first time visitors? How did people find your website in the first place? What sites are generating the most traffic to your website?

Ask the important questions

The information you acquire from analysing your website traffics will only be any good to you if you take action. Ask yourself these questions:

  1. Which websites are referring the most traffic to you?
  2. Are there advertising opportunities you can utilise on the websites they are being referred from?
  3. Which web pages receive the least amount of traffic?
  4. What ways could you improve on the least visited web pages or would anyone notice if they were deleted?

Gain a deeper understanding

Once you have a clearer understanding of your website visitors you can use Google Analytics to plan your next big advertising campaign, refine your website and discover new avenues where you can capture more web traffic.

Once you get visitors to your website, you need to ensure they keep coming back. XDesigns can make certain that visitors to your page aren’t just bouncing to another website because yours doesn’t look professional or isn’t user-friendly. Let the team help refine your design.

Don’t be scared to ask for help

If we lost you at the words, Google Analytics, but you still are desperate to gain a better understanding of your website visitors, leave it to the XDesigns team. All you have to do is pick up the phone and ask for our help.