I’ve got a website. It works…sort of, so why bother getting it revamped?
In this day and age, you don’t just need a website – you need an awesome website that will help you reach your sales targets. Did you realise the longer your website is in a state of disrepair, the more money you are losing from potential customers who bounced from your page in search of one of your competitors because a) they couldn’t find what they wanted b) they couldn’t easily find your contact details or c) your website didn’t even rank in their search engine results because your page is not mobile responsive or optimised for the web.
There’s more to an awesome website than just being redesigned. Here are the top elements you need to take into consideration.
A new look website provides the opportunity to re-evaluate and refresh the text on each webpage. Ask yourself does the headlines and body copy add anything of value to the page. Does it represent your new branding? Is it easy to read? Have you answered all the questions a potential client may want to know?
Evaluate your Analytics
Your analytics from your old website can reveal a lot. What pages and content were the most popular? Where were visitors to your website spending the most time? How long did they spend visiting each page? This can help give guidance on what to add or delete from your new website.
Discuss with your designer what you want to achieve with the new website. Where do you intend people to land when they click your website link and which page will they link to next?
Optimise your website for search engines
Keep in mind you will need to redirect all of your former website pages to the new website, if you wish to keep your current search engine optimisation (SEO) rankings. If you’ve never had SEO on your former website, then making sure your new one is optimised, is not negotiable.
How does the future look?
Once the graphic designer and website team have published your website, what happens next? Will the design elements be able to be modified as your business evolves? Do you have the capabilities to change content yourself or will you be reliant on contacting a specialist, every time you need to update it. Have an idea of how you might see your website changing in the future, so your designer is aware of your future goals.
Define your website’s main goals
You need a more defined goal than just wanting a pretty website, that’s fast and mobile response. Think about what you want your website to achieve. Do you want to capture leads, unplanned sales or repeat customers? Do you need lead magnets to get users to subcribe to regular updates.
Getting your website redesigned can be a daunting task, but XDesigns Advertising can talk you through each of the above steps and help you create a website to take your business to the next level.