• Planning is essential – Make sure you determine the critical goals and outcomes that you expect from your site. Ensure it is flexible enough to allow for growth.
  • Maintain a constant overall style of your site, such as, do not have designs scrolling horizontally. Make sure navigational tools are in a constant location on all the pages of your website. Make sure that your logo is on all pages of your header and it links back to your homepage.
  • Optimise the potential of your site by using distinctive page titles for all web pages. Make it a rule to update your the website regularly.
  • Provide worthwhile content – Visitors will appreciate this and keep them coming back to your website; a good way of achieving this is by keeping a blog on your website.
  • Be sure to Test your site with different web browsers for design and loading speed i.e. Chrome, Internet Explorer V6 and V7, Firefox and Safari


  • Overuse large graphics or images from your camera at 300dpi
  • Convert printed material into Web Content; your visitors do not read websites like they read brochures or magazines.
  • Use all CAPITAL LETTERS to stress the importance of certain areas of the website.
  • Put important information and critical instructions at the bottom of the page
  • Use an announcement that says, “Under Construction”, it would be better to say this page will be available on whatever date you choose, or better still do not make the page visible until it is completed.