Sometimes the most surprising things can go viral. It’s hard to predict and you’re likely to need a crystal ball to foresee the future to be able to tell, but there are a few elements that make up a good share-worthy post.
Coupons, giveaways, discounts and deals are always a winner. However people are exceptionally lazy, they don’t want to have to fill in a form with all their details. They don’t want to have to put in too much effort at all and if they do, well the prize better be REALLY awesome like a holiday or a large sum of cash. Competitions and giveaways requiring your followers to jump through too many hoops will fall flat. Just remember to stay within the promotion guidelines for the social media channel you’re using.
Product recalls, bad weather and warnings of potentially dangerous situations are often quite widely shared. For example, if you’re in the real estate industry, you might warn about mortgage interest hikes. Emergency service providers may issue weather warnings or traffic updates. Followers love to be thought of as ‘in the know’ and will tag in friends they think your warning may affect.
How-to’s are generally very popular. Everyone like to think themselves as an expert, even if it’s information gleaned from social media. Ways to beat the system, simplifying the way things are normally done with thinking outside the box life hacks, and asking for advice are great ways to generate interaction on your social media platform.
— Waikato CivilDefence (@CivilDefenceWKT) January 19, 2016
Their posts have been going viral and caused a media storm. And what better way to get noticed online. (Word of warning: If you’re a social media manager check posts like this have the thumbs up before posting. Sometimes the big wig may not have a sense of humour).
Quotes with inspirational words to encourage and inspire are a good way to publish photos related to your business with a few rousing words.
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