From April 21st, there will be a major Google update taking place that will affect traffic to your website if it’s not already mobile-friendly.

The objective of Google’s latest change is designed to enhance mobile users experience when browsing the Internet.

Using technically advanced algorithms, Google’s search engine will take into account whether or not a website is mobile friendly to determine where it ranks in mobile device search results.

This means if you do not have a responsive website, you can expect to see a decrease in visitors to your website that use smartphones or tablets to access this Internet. Given that 80% of mobile users access the web via a smartphone this could mean a dramatic drop in users locating your homepage.

Google’s new algorithm ranks webpages separately, which means if all your pages aren’t mobile-responsive your entire website won’t be penalised. This is great news for those of you on a tight budget. You can choose the pages which are the most important for an immediate makeover and upgrade the rest of your website when money allows.

If you are not sure whether your website is mobile-friendly or not, the team at XDesigns Advertising are on stand-by right now. They will be able to inform you if your website meets Google’s new criteria and advise you on the necessary steps you need to take to make sure you are ready for the changeover on April 21, 2015.

Time is of the essence and April 21 is just a couple of weeks away. Book your website review now before XDesigns Advertising are booked out.