4 lies you need to know about content marketing
Lie 1 It’s a lot less work than other promotions Content marketing – you just write the website copy, post on Facebook or Twitter occasionally and you’re done, Right? Hold that thought. It is not as simple as stringing a few sentences together about your product or service. There’s researching which keywords perform better, market […]
When was the last time you reviewed your Brand?
When did you last review your Brand? If its been a while, ask yourself… Has the businesses evolved? Does the business name tell your prospects what you do? Does your Brand stack up and give you that competitive edge in the marketplace? Do you have the right brand image and message to find more of […]
How to create a social media marketing strategy
Now that you’ve decided to embrace jumping on the social media bandwagon, you’re going to need a social media marketing strategy. Essentially, it’s a big fancy marketing term for ‘plan of attack’. It will document things like how your company will approach social media, what type of content to post to your newsfeed, who’s responsible […]
Marketing Resolutions for 2014
The end of the year is catapulting towards us at an alarming rate of knots. It’s only a week until Christmas and it seems like only yesterday we were mentally making New Year resolutions for 2013. While making your resolutions to drink less and lose weight, you should be making resolutions for marketing strategies in […]
Marketing to a Plan
If you fail to plan, you plan to fail which is why a marketing plan for the year ahead is one of your most essential business tools. It outlines what marketing strategies you are going to employ. It also ensures everyone in the company knows what you are trying to achieve and what role they […]
How to grow a quality email marketing mailing list
One of the biggest dilemmas most businesses will face whether you’re a small lawn mowing business or part of a national real estate franchise is how to grow a quality marketing list. The two most essential traits of a successful mailing list comes down to two basic components: 1. The number of contacts you have […]
ACTIVE MARKETING Business Network Sydney
JOIN US! MARKETING YOUR BUSINESS FOR GROWTH & NETWORK Learn results driven Marketing strategies to get your business moving forward. Join us for our first Active Marketing Business workshops. Limited Spots available! Valued at $297 and FREE! With our awesome sponsor Servcorp – Nexus Norwest > ABOUT THE NIGHT: Are you doing the same things, […]
3 Important Strategies for Content Marketing
Content marketing has developed in leaps and bounds over the past several years. Over 90 percent of businesses have included the strategy as part of their marketing plan, but just how successful are they? Many people are of the mindset that once the content is created, you can upload it online, you can forget about […]
8 Ways to make your advertising work
Advertising your business is a costly, but necessary investment whether your business is the size of the Donald Trump Corporation or run from a dark corner in your garden shed. How can you be sure to capitalise on your cash outlay? First you need to do research on what makes advertising work. If you’re reading […]
4 Essential elements for successful direct mail campaigns
There are a multitude of theories and formulas you can try when it comes to direct mail campaigns but the most successful campaigns have four essential elements in common. 1. Your Offer Every good direct mail campaign has an offer. People love freebies. Instant giveaways are an incentive to purchase and far surpass the motivation […]