The Write Way to Advertise
What chance does your business stand in a competitive market if you are not pushing your product or service? One of the most crucial ways to increase your sales is through advertising. Success or failure of most advertisements reverts back to one thing – the ad itself. One of the most important aspects of advertising, […]
SEO – What is it?
SEO – three little letters with colossal ramifications to websites, but what does it all mean? In basic terms SEO stands for Search Engine Optimisation. Essentially it is enhancing the content on your web page to increase the number of people driven to your website via search engines like Bing, Yahoo and Google. SEO encompasses […]
The Write Direction for Company Profiles
Writing a profile for a brochure promoting your company can be a daunting process. So how do you know where to begin? This straight-forward guide to what to and what not to include should steer you in the ‘write’ direction. 1. Put yourself in prospective client’s shoes. What would you want to know about the […]
Digital Printing or Press Printing?
Your marketing material is designed. Whether it’s letterhead, business card, brochures, flyers or posters, it’s time to send it off to the printers. Now comes the big decision of how to get it printed! Press printing or Digital. What’s the difference between press printing and digital printing? We’ve highlighted the pros and cons to try […]
From Brief to Beyond
No matter what size or what your company’s speciality, marketing and branding are essential to growing your business. Corporate identity, professional logos, websites, letterheads, brochures, business cards and signage are all aspects you’ll need to take into consideration. Whether you’re looking for a fresh approach to an existing business or just starting out, the best […]
The Need-To-Knows About Newsletters
To create a newsletter that works, there are a few things you really ought to know to make it worth your while. Newsletters should be like All Bran – Regular, same time, same place. If your clients receive newsletters at regular intervals, they will get into the habit of keeping an eye out for them. […]
What is RSS
Ever wondered what RSS stands for? It means Really Simple Syndication. Not all websites offer RSS feeds, but if they are available they are indicated by an orange and white logo Reading blogs and surfing the internet is a brilliant way to keep your finger on the pulse with relevant news, whether it’s about your […]
How to Blog for Your Business
Everyone is doing it – blogging that is. Or at least it seems that way. You’ve thought about setting a blog for your business, but how do you go about it? What would you write? Why is it even necessary? If you’ve ever wondered about blogging for your business, then you’ve come to the right […]
Presentations in PowerPoints
There are times when a brochure or flyer is simply not enough, especially when you want to show off your company to a potential client.Yes, website are great and a must-have, but what about when you need something more personalised, specifically designed to highlight what your company can do for an individual client? Welcome to […]
Is your website lacking the one thing that could make you money?
Landing page it’s the newest buzzword being tossed around, when it comes to your online presence and if your website doesn’t have one, it is likely you are leaving a tonne of money on the table and missing out on many opportunities. Your website’s primary aim should be to convert visitors into genuine enquires and […]