Move your branding with the times
Ever looked at your competitor’s branding and begrudgingly thought “That makes them look bigger and better than what they really are?” Annoying isn’t it? Suppress the green-eyed monster because the solution of giving your branding that extra WOW factor is as simple as a makeover. No, it doesn’t mean your current logo was poorly designed. […]
An inside view to landing pages
Now that you have gained a brief insight into what a landing page is, let’s explore landing pages in more detail, so you can truly discover the benefits and how they help you maximise the effectiveness of your website. By now Im sure you understand there is more to a landing page than just looking […]
What social media platforms should you be using
If you’re diving into the realm of social media for the first time, it can be quite difficult to know which social media platforms you should be wetting your toes with? Is it simply enough to be on Facebook? Do you really need to be on Twitter? What about Instagram, LinkedIn or Google+? Or should […]
Effective online marketing strategies for 2016
In an internet saturated world, content marketing will remain among the top methods for business to increase their visibility in 2016. Well thought out content is the difference between ranking highly in search engines and being invisible. So how can you ensure your content marketing strategies are effective in an ever evolving world? Make it […]
Do you need a Mobile Friendly Website?
Sitting on the train from Hornsby into Central station every morning, every second person seems to have their head down, clutching some sort of glowing device and is frantically tapping away at a screen. Be it an iPod touch, iPad or Smartphone, it’s hard to ignore the fact that portable technology is becoming more prevalent. […]
5 secrets to making your website rank higher
When you’re a small fry swimming in the big worldwide web pond, how are you supposed to compete when pitching your products against the big brand names? The answer is simple. You need to boost your search engine ranking to guarantee you are capturing There are a few tactical secrets; XDesigns Advertising can share with […]
5 Essential Elements every brochure must have
A brochure is only as good as its content. The design can look fabulous, the text can read like a dream, but unless it’s making an impact on your sales, you might as well use it to wrap your fish n chips. By ensuring you utilise these five essential elements, you can transform your brochures […]
The changes coming to Linkedin you need to know now!
Changes to the LinkedIn algorithm is designed to serve up more personalised and relevant content to users and while that sounds great in theory, what does it mean for you? LinkedIn is cracking down on post that bait people for engagement and that includes the previously popular polls. This spells big changes coming to LinkedIn. […]
The Essential Elements to a Quality Logo
Copying and pasting clipart with your company name does not make a notable logo. There are several components necessary when creating a unique symbol to represent your company and what it stands for. Having a logo which is easily recognisable, simple, ageless and adaptable are characteristics which should not be compromised on. Unforgettable is not […]
How should my brand interact on social media?
Did you realise that the most successful brands on Facebook ooze authenticity and have a way of communicating with their audience which is consistent. For example a graphic design company whose followers are business professionals wouldn’t go from posting informative marketing blogs and using professional language to funny pictures of cats and using colloquial […]