Building your brand takes more than a new logo
It’s surprising how many companies believe giving their brand a makeover simply means updating their logo. In previous blogs, we’ve used the metaphor of a brand being like a person. The logo is like your outer appearance and your brand is like your personality. Think about your logo in terms of a visit to a […]
What are lead magnets and why do you need to use them
A lead magnet is a freebie or special deal on your website, which captures your website visitors’ email addresses. It turns browsers into subscribers with a better success rate than most other email gleaning alternatives. Think of a lead magnet as a fishing lure. It has to be an attractive offer to reel in the […]
What is retargeting and how does it work?
Marketing research has revealed that 98 per cent of first-time visitors to your website won’t engage your services or buy your products. You may be shocked by these statistics, but there is a marketing strategy you can try called retargeting. Without getting too technical, think of a Hollywood blockbuster – usually an action or thriller […]
Creating a marketing Message that will drive your results
If you don’t have a clear, succinct message when you advertise, you’d be better off using your money to start a fire. How are you going to convince anyone to purchase your product or service, if you’re not even sure what you’re trying to communicate? There is a proven way to make people pay attention […]
Discover the marketing trend still packing a punch
Marketing trends come and go, but there’s one marketing tactic that has proven itself time and time again to be a winner. It’s suitable for your entire client base, it’s been tried and tested for over a decade and still delivers the biggest impact for your buck when it comes to digital marketing. Studies conducted […]
5 reasons SEO might be ruining your website’s potential
Wonder why your website is under performing after you’ve got to so much trouble to ensure you have excellent content marketing? It’s likely because your Search Engine Optimisation (SEO) is not up to scratch. You might have an amazing website with great content, but what’s the point if no one can find you on the […]
Top tips to consider for your website revamp
I’ve got a website. It works…sort of, so why bother getting it revamped? In this day and age, you don’t just need a website – you need an awesome website that will help you reach your sales targets. Did you realise the longer your website is in a state of disrepair, the more money you […]
Is your business making these common branding mistakes?
It’s still surprises us how many people have the misconception that developing a your business brand only requires a new logo and matching office stationary. Renowned big names like Reebok, Sony and McDonalds have a whole team of creatives strategizing and designers working full-time on evolving their brand. It takes time and investment. Not every […]
How to ensure your Facebook campaigns get results.
One of the biggest challenges for both new and established business, even corporate conglomerates who have a lion’s share of the market, is social media advertising. Ideas you thought were golden may not have generated as much interested as you anticipated. If your Facebook campaigns aren’t eliciting the results you hoped, it’s time to re-evaluate […]
Do you really understand the difference between marketing and branding?
Marketing and branding — are the words interchangeable or is there a difference? There are several schools of thought on the difference between marketing and branding, but at XDesigns, we subscribe to the philosophy that marketing is enthusiastically pushing a product or service. It’s a strategy used to promote your business or service by getting […]