How to action your marketing plans
You can read blogs by the best, discuss marketing strategies until you are blue in the face, attend seminars on social networking and have a million and one ideas on how to take your business to the next level, however unless you take action, there is one thing you can be sure of – they […]
5 sure-fire ways to get your customer’s attention when email marketing
Did you know the average person receives approximately 147 emails a day? It’s little wonder why so many emails go unread. So how do you make sure your email catches your clients’ attention amongst the hundreds of other digital communications arriving in their inbox? It’s all about the subject line. Let’s look at some examples […]
How to keep your business be relevant in 2015
Staying with your finger on the pulse in terms of how to keep your business relevant in 2015 will certainly give you the upper hand on your competitors. Last year, marketing was all about content marketing, providing detailed information and answering clients’ questions. In 2015, the marketing trend your business needs to embrace is social […]
The speedy guide to finding new customers
We’re going to cut straight to the chase, if you want new customers fast, you need Google Analytics. If you don’t know what Google Analytics is, just know it’s an essential means to make your marketing more effective and potentially increase the number of new customers. What is Google Analytics? Google Analytics allows you to […]
Digital trends to help you market your company effectively
1. Social media will affect your Google ranking If you have ever thought there’s no point in your company venturing into the world of Social Media, think again. In 2015 Google will analyse your social media activity and apply this to your search engine ranking. To get around this without doing any extra work, you […]
How to make sure you are doing social media right
Sometimes it seems like having a Facebook page for your business is just another item on your to-do list that you just don’t have time for, but what you may not realise is that with more than 250 million people on Facebook, this is your quickest platform to refer people to your website. More traffic […]
Is your email marketing strategy ready for Christmas
With Christmas season just around corner, you should be well underway with planning your email marketing strategies. To make it a much jollier Christmas, we’re sharing eight tried and tested techniques you can utilise. Get into the festive spirit Make your emails feel Christmassy. Whether you are marketing goods or services, festive headers and footers, […]
What you need to know about Google’s update because it will affect your website
From April 21st, there will be a major Google update taking place that will affect traffic to your website if it’s not already mobile-friendly. The objective of Google’s latest change is designed to enhance mobile users experience when browsing the Internet. Using technically advanced algorithms, Google’s search engine will take into account whether or not […]
How to retain your email subscribers after they sign up for your e-newsletter
First impressions are everything, so once a customer opts in ticks the box saying they are interested in receiving correspondence from you, your marketing material better be out-of-this-world amazing. A generic thanks for your subscription won’t cut the mustard in this competitive world. You need to pull out all the stops, even if it means […]
What to post to social media
“Having generated a social media pages for my business a few months ago, I was disappointed with the response. I expected an explosion of interest, but I’m lucky if I’m getting one or two likes. What am I doing wrong?” Sometimes the most surprising things can go viral. It’s hard to predict and you’re likely […]