Understanding taglines and what they do for your brand
The humble tagline is not just a throw-away line to sum up your business in one short statement. Taglines can be used to communicate your company’s philosophy, point of difference and when used correctly, your business will be instantly recognised Unless you’ve been living under a rock, you’ll immediately know the brands behind these famous […]
What exactly does a graphic designer do?
Every time you go to the movies, pick up a magazine, discover a product catalogue in your mailbox, get an e-newsletter, buy a product with packaging, see shop signage or watch a TV commercial, graphic design is involved. Take a look at your environment right now. Pick up a book, look at an insurance claim […]
7 Big marketing mistakes businesses often make
One of our favourite quotes is: To change your circumstances, you need to change your thinking and subsequent actions. As a business owner it’s so easy to blame the economy, the government, the budget – anything other than ourselves for our business performing badly. You can keep telling yourself business will pick up when the […]
What’s trending in marketing for 2016
It’s a terrifying thought, but we’re already on the slippery slope towards 2016. Scream all you like in protest, but it won’t be long before you need to re-evaluate your marketing strategies for the coming year. 2015 has been a big year for ensuring your website is mobile-friendly and has focused heavily on content marketing, […]
What is digital branding
Before we examine what digital branding is, you need to understand what branding is. We searched Google for one definitive answer and here’s what we found. “Branding is a promise delivered.” – The Marketing Donut “A brand is who people think you are when they aren’t looking.” – Influential.com “Your brand is what makes you […]
How do you know when it’s time to rebrand
Rebranding your business can be a big undertaking as there’s more to a brand than simply refreshing your logo or revamping website copy. A rebrand requires you to evaluate your company’s positioning, the mission, the clear messages you want the public take away from your marketing collateral, as well as an overhaul of your stationary, […]
10-minute social media assessment
How to use social media channels to their full potential with a quick 10-minute assessment. Are you using social media to its capacity? Probably not, if you’re like most businesses, you don’t have the time or you don’t really understand how to use social media to it’s potential. There are four main aspects to social […]
9 ways you can modernise your content marketing
You’ve heard how content marketing is the way of the future, and while it sounds good in theory, you’re not too sure how to go about it. If this sounds like you, the XDesigns team have collated a list of practical solutions to revolutionise your content marketing strategies. 1. Be selective in your content Don’t […]
RIP Print?
Since the invention of the internet, news websites, social media and the Kindle, word on the street is that print is dead. Some corporations have solely embraced electronic methods of advertising, but it doesn’t mean print is ready for the coffin lid to be lowered. There are distinct benefits for opting using print as a […]
How to create a brand voice
Everyone keeps telling you how important brand awareness and positioning are. You know that, what you want is practical advice you can put into action. Well, you’ve come to the right place. Today we’re going to talk about how to create the voice of your brand. Think of your brand like a person. Every person […]